WeekendsFrom
Client
My Role
Project Time
Project Manager
5 Months
WeekendsFrom is a travel-planning service company started by the Navarro brothers. Both had a passion for the industry and it can show through this passion project of their own. During my last semester in college, I took on the Project Manager role and lead my small but mighty team of content and strategy managers to leave the brothers with a content arsenal equipped with evergreen content, a posting schedule to follow, playlists that align with the trips offered on their site, as well as a newly created Tik Tok account to allow them to gain traction on a new platform. Below is the group's Marketing Plan that I compiled to help showcase not only how we saw the brand, but how it can be presented to others.
This project was one to remember. I got to explore and venture into an industry I had never thought of looking into before. From the first day to the last, I pushed forth with my team to create something that the client was happy with at the end of the day.
My favorite initiatives I pushed to see through in the very end included converting a B2C business model into a B2B business model, as what WeekendsFrom could play into team-bonding activities and wellness initiatives for companies. The second initiative that I initially threw out there were the Spotify playlists, but after thinking through the psychology behind it, it allowed the decision to create them justified.
I am thankful that the Navarro brothers entrusted my team and me with this project and wish them the best!