Tag-Along

Client

My Role

Project Time

UCI UX/UI Bootcamp Coursework

Project Manager, UX Designer and Researcher

5 Weeks

Tag-Along is a travel app that equips users with everything they need in the event of an emergency during their travels. It is equipped with features such as a travel quiz to gage one's understanding of travel insurance and later curate thema. policy that best fits their needs for their next adventure. Another feature is the Travel Buddy Bot that aids users with translation, location of emergency services and more.

The Research

Our team that worked on Tag-Along wanted to solve a problem initially revolving around trip planning, but after going through our research process it took a turn and we decided to pivot to focus on travel emergencies (specifically travel insurance). This approach allowed us to dig into the insights and create something that fit where there was an actual need. The underlying feeling that we got from interviewees and after our affinity mapping session was that people are worried. So, how could we make them feel more confident and comfortable during their travels?

scroll to see what was created

The Design

The design process initially began with deciding which features best-fit users needs and wants. Prioritizing through a Moscow Prioritization matrix allowed the group to bounce ideas off one another and see if there was any overlap. From figuring out which ideas were "Must-Haves" and "Should-Haves" it was onto understanding and creating a user journey. Next was when designing finally came into play.

We then used Version 1 in user testing to see what other iterations could be made.

From these findings and what the group decided as the next steps, I decided to redesign our users' flow and what they encountered on the user page. Which is the design used in the mock-ups at the top of this page.

Rather than forming the app to be used for travel insurance specifically, I wanted uses to want to use the app in all aspects of their trip's journey. I redesigned it to fit the idea of making users more confident and comfortable with traveling, with making sure that they are equipped with everything they need to be ready when they are away from home.

I enjoyed the initial concept and design very much, but I still felt that there was more that I would do to improve it. So I thought "How can I make a great project better?" and I think I did so with my quick redesign of the initial landing and home page. It made more sense to try and make the virtual space comfortable for users, as through the research they all felt a sense of worry about things that could go wrong on their trip and not knowing how to navigate it in a place away from home.

Through the initial project, I got a great idea of how to properly navigate when dealing with a wicked problem and the choice of a redesign made me realize what I was comfortable with and what I could work on to become a better designer.

And with that, I will continue to take on projects and opportunities to help me improve and hone in on my skills (and maybe take the chance to learn new things while I am at it)!

Reflection

And with that, I will continue to take on projects and opportunities to help me improve and hone in on my skills (and maybe take the chance to learn new things while I am at it)!